Monthly Archives

3 Articles

Posted by Lucille Browne on

Inexpensive Is Not Inferior

A transaction is the exchange of currency, goods or services for one of these or more than one these. In old commercial terms, it was always the goods and service being exchanged between market participants. This kind of a transaction wherein no baseline is fixed as a standard for the value of goods and services is called the barter system. It is reasonable to believe in such a system that more the effort in rendering the services or producing the goods being offered, the more is the value being received. Nothing could however be farther from the truth in the modern economy. This is an age of doing business differently. The internet business model is the new assembly line in that saves up the cost of distribution and administrative expenses. A major decrease in the sale price over the recent years can directly be attributed to the way business have been reshaped in the last two decades. 

If you are out on mattress shopping and good bed frames, the lower price tag does not mean an inferior quality of the product. The more efficient companies have been cutting on the administrative costs and making their business models more lean and cost effective. Some companies, for example, have moved completely away from the conventional stores and now sell their products exclusively online. The online market has a direct effect in the form of reduction of rental expenses, fixed overheads, salaries of the sales staff and the utility bills. A part of this cost reduction is transferred to the customers in the form of lower prices of the products. The modern business model is different because a lot of other factors, in addition to the effort put into the production of goods, otherwise known as the direct cost, have to be incorporated into the cost of the product. When the competitors offer the similar products on higher rates, it does not necessarily mean that they have using better raw material in the production process. More often than not, it means that they have been wasting value in the production process and transferring that cost to the customers as well. The classic fallacy of marketing through higher value means that the customer is tricked into buying an overpriced product by implicitly presenting it as higher in quality than the alternative brands.

The classic argument of “the expensive, the better” does not hold water in the age of internet commerce. The mattress manufacturers are no different in this regard. Many a times, higher quality Giselle mattress foam is available on the market at cheaper rates. One must be careful in judging the articles on the sole basis of their price because this analysis does not always provide the most useful result.

Posted by Lucille Browne on

Cool Gift Ideas You Could Use To Gift Your Dad For Christmas

With the season of Christmas coming closer and closer, it is only right that you start planning your gift list for all your loved ones. And of them you certainly cannot forget beloved dad! So here are some gift ideas you could use as inspiration to pick the best gift for him!


There is no normal person in this world who hates chocolates. So if your dad is one of the many who have a really strong sweet tooth or just generally likes chocolate, you could gift him a box of fancily packed dark chocolate. Sure it might not be as extravagant as iwatch bands but that doesn’t mean it would lack in value any less! Plus it is also the ideal gift to given when you are only just a broke college student!

A tie

Ties are like the perfect accessories that completes an entire outfit when it comes to men. And if your dad wears these constantly with his many suits and shirts, then it is possibly the best gift you could give him! So make an effort to go from store to store to find the best one that is not only cool but also unique too! Wrap it up in some ribbons and voila you have got your one of a kind gift, for your dad! You could also shop for cufflinks too if you are unable to find some uniquely patterned tie.

Phone sanitizer

Did you know that there actually are phone sanitizer cases? Well if you didn’t now you do! If your dad is constantly cleaning the screen of his phone or messing up with the charging wires, you could ease his troubles by buying one of these cases. They not only sanitize the screen but also allows you to charge the phone too while being cleaned!


This is probably the ideal gift you could give your dad if you notice that his wallet is falling apart piece by piece. Look for leather, long lasting kinds with a shade that he would like and gift it to him. He would not only thank you for it, but might even spare some extra allowance for your heart-warming gift, every time he opens it and remembers you!

Posted by Lucille Browne on

Popular Online Business Ideas For Young Entrepreneurs

The internet has been the great enabler of our era with the unlimited opportunities it has presented us, especially in the field of business. An approximated number of 966 million websites exist today and these numbers grow with each passing day. If you are an individual with an entrepreneurial passion and a sound knowledge about the business world, starting an online business could be the best way to kickstart your journey. The multitude of entry barriers that restricted the establishment of new enterprises in the last few decades has been eliminated by the internet, which has connected the entire world into one large business place. Continue reading this article to read about a few of the most popular biz ideas that might interest you.

Create an online store

In today’s fast paced society, customers are drawn to ways and means by which they can get their hands on quality products, with the highest level of convenience. Finding the time to drive down to the mall and walk around looking for specific goods in the bustling commotion of shoppers is not desirable for the everyone and that’s where online shopping comes in. You just need to know how to find wholesalers for drop shipping and you are good to go. Imagine if you were to start an online business that sold pet supplies to local customers from international manufacturers. You will take the customer orders and transfer the order to the supplier who will provide the wholesale pet supplies to the customers directly. You will merely act as an intermediary, making a sizable profit for the service you offer.

App building

Global smart phone usage has reached staggering numbers in the last couple of years and with each passing year they only seem to be going up. All these smart phones which run on operating systems such as Android, iOS and others are in constant demand for better and improved applications that enhance the phone performance and their capabilities. If you are someone who possesses the necessary skills and expertise for developing applications for these operating systems, now is a great time to get busy and present your productions to a reputed promoter. This is one activity that costs almost nothing but time to develop and involves zero costs of transportation, storage and this will significantly increase your profit margin as an entrepreneur. If you find the right buyer and develop a premium quality app, you might even be able to make a thousand dollar sale the first time it self which will promote your name and attract bigger and better opportunities in very little time.